Mobile Marketing

The UADM is striving for the transparent rules of game in the mobile marketing market and promotion of the best practices in this field.

Nazar Grynyk (nazar.grynyk@lead9.com), Director of LEAD9 Mobile Marketing, is the Head of Mobile Marketing Section.

Achievements:

• The set of rules for self-control of mobile marketing market actors – the Code of Mobile Marketing – is elaborated;
• The internet-source of Code of Mobile Marketing is launched, there the subscribers may post statements about spam SMS. There are also Facebook and Twitter accounts making public the flash news about activities of the Code of Mobile Marketing and the mobile marketing market in general;
• The subscribers’ requests about unauthorized sms-messages are constantly processed, and as a result, the violations of the Code of Mobile Marketing are detected. The results of such processing are available on the web-site of the Code of Mobile Marketing and its pages in Facebook and Twitter;
• Popularization of the principles of the Code of Mobile Marketing in general and the mechanism against the unauthorized sms-messages in particular.

Please contact our Head of Mobile Marketing Section for any proposals!